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Fiji • Tourism • Asian Development Bank • Government •
The COVID-19 pandemic had a devastating impact on Fiji's tourism sector, with visitor arrivals plummeting by over 90% in 2020. However, the sector has been gradually recovering since then, and in 2022, Fiji welcomed over 800,000 visitors, which was around 60% of pre-pandemic levels.
The Fijian government is committed to supporting the recovery of the tourism sector. In 2022, the government launched a new National Tourism Development Plan, which sets out a roadmap for the sustainable growth of tourism over the next five years. The plan focuses on improving the quality of tourism products and services, promoting Fiji as a sustainable tourism destination, and developing new tourism markets.
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The Asian Development Bank (ADB) is also supporting Fiji's tourism recovery efforts. In 2022, the ADB approved a $3 million grant to help Fiji prepare for a much-anticipated upswing in tourist arrivals. The grant will be used to improve the capacity to test for and contain COVID-19 at Nadi International Airport, which is Fiji's main gateway for international tourists.
The ADB is also working with the Fijian government to develop a new tourism sector strategy. The strategy will focus on identifying and promoting new tourism products and services, as well as improving the sustainability and resilience of the sector.
The government and the ADB's collaboration is helping to support the recovery of Fiji's tourism sector and create jobs and opportunities for Fijians. As the sector continues to recover, it is important to ensure that tourism is developed and managed in a sustainable way. This means focusing on the quality of tourism products and services, promoting responsible tourism, and protecting Fiji's natural and cultural heritage.
Here are some specific examples of how the Fijian government and the ADB are working together to support tourism recovery:
- The Fijian government has reduced VAT on tourism services and provided financial assistance to tourism businesses.
- The ADB has provided a grant to help Fiji improve its COVID-19 testing capacity at Nadi International Airport.
- The ADB is working with the Fijian government to develop a new tourism sector strategy that focuses on sustainability and resilience.
The government and the ADB's collaboration is helping to create a brighter future for Fiji's tourism sector.
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